If you have been watching IPLlately then you must have noticed a coming soon ad which ends with the popular brand logo Godrej.  Here is a ad be;ow

GoJiyo.com is Godrej’s attempt at venturing into the mysterious world of virtual worlds for India. Their website is live and has a counter which states that they would launch in a weeks time. Adi Godrej had recently spoken about the GoJiyo platform and how it would be a platform to connect youth to the godrej brand. There have been brands who have looked to leverage the virtual world concept in the past as well. We had covered wipro’s foray into secondlife way back in 2007.

Virtual world as most would know isn’t a new concept. Secondlife which is run by Lindenlabs has been around since mid 2003. Infact since then it has had many competitors as well like Entropia Universe, IMVU, There, Active Worlds and Kaneva. India has always lagged behind when it came to virtual world adoption and the reasons range from the basic issue of bandwidth to the lack of concentrated effort by any international player to penetrate the Indian markets.

Secondlife recently published data on its 2009 performance and growth of the Secondlife economy here. Unlike facebook and twitter Secondlife doesn’t command lakhs of users in India. This means that on its own a virtual world concept hasn’t taken off in India. It will be interesting to see the monies being put and approach being taken for GoJiyo by Godrej.